Super Bowl On Sydney Harbour
In 2019 With Wonder We Demonstrated That We Have The Capability To Pull Off A Brand Activation That Could Catch Worldwide Attention!
Creating this floating Super Bowl Field under challenging circumstances would test our team but the outcome would find its way onto the Super Bowl Live Broadcast!
KAYO SPORTS SUPER BOWL ACTIVATION
We created an NFL field in Sydney Harbour!
Together with our friends from Wonder, we brought to life a full sized NFL field on a barge in Sydney Harbour to launch Kayo’s new live sport streaming service.
Wanting to capitalize on the popularity of the Super Bowl, the team from Wonder & Kayo envisioned its media launch with an experiential activation of mammoth proportions, and the 1800 Projects team was brought in to make it a reality!
The build included installation of astroturf along with detailed field markings including team logos, line work and signage around the field. In addition to the field we were responsible for the design and creation of custom NFL uniforms worn by players on the day. This build came with no shortage of challenges, particularly in the form of heavy rain, but the 1800 Projects team rose to the task working tirelessly through the night and managing to get it completed in time for activation day. To combat the weather conditions we purchased additional equipment and increased staffing on the project to move the water and ensure the field was dry and ready for the brand activation.
The campaign’s success was global, not only making headlines in Aussie press, but the installation was featured during the live broadcast of the Super Bowl itself – with the commentary team talking about it for over 60 seconds about the field floating in Sydney Harbour!
