Branded clothing for URC

In the bustling heart of the Sutherland Shire, a visionary idea became the pulse of a new community—URC, the Ultimate Running Club. Founded by enthusiast and advocate Dan, URC was born out of a simple need to bring runners together; a space where pace didn’t dictate your place. It’s a story of passion, partnership, and the pursuit of perfecting a brand that resonates with every stride and sweat.

1800 Projects has been working with Dan for more than two years to develop and continuously reinvent his custom clothing line, ensuring his members are kitted out in the latest activewear.

The URC’s journey started with a sketch Dan did with his vision—a vision to unite runners under a banner of belonging and achievement, paired with high-quality activewear that would stand the test of time and terrain. This wasn’t just about creating a club; it was about crafting a community, a philosophy woven into every fibre of the brand.

Recognizing the importance of quality in this venture, Dan first worked with activewear powerhouse, Lululemon. This partnership was pivotal, providing URC members with access to activewear that was both durable and stylish, using Lululemon’s renowned fabrics and designs as the canvas for the growing the URC identity. The collaboration with 1800 Projects ensured that each piece not only performed exceptionally but carried the URC brand with pride.

Today, URC’s custom merch line is a testament to more than two years of collaboration, innovation with 1800 Projects, and relentless pursuit of quality. Working closely with Dan, we at 1800 Projects have been privileged to see URC evolve from a conceptual sketch into a brand that adorns wardrobes across the Sutherland Shire. The latest line created on LKSD is a collection that surpasses expectations, embodying the spirit of URC with every thread.