Wippa’s Price Is Right!

Nova 96.9 requested 1800 Design and Build a series of game show sets for the team to use while promoting Amazon Australia on air during the Fitzy & Wippa Show…

The Games would need to have a similar flavour to an old Television gameshow favourite so they could demonstrate the value prices available on Amazon Australia. We’d need to produce several sets that would be installed in studio over consecutive days and keep to a strict budget and timeline.

Wasting no time we headed to Nova 96.9 studios and took all the necessary measurements so everything would work without a hitch. We produced conceptual sketches and once approved quickly progressed into the production phase of the build.

We purchased materials required for the set builds and produced digital files for the CNC cutting and wide format digital printing. From here our in house production machinery was put to work delivering all the assets we needed to build, deliver and install the sets for Wippa’s Price Is Right!

The set builds created a real buzz in the studio with Ben Fordham personally mentioning to us during the pack down that our work was exceptional! The Set builds looked sparkly and like most Fitzy and Wippa promotions on the radio this was a winner for Amazon Australia.

This was another good example of experiential marketing done right. With the help of the game show sets, the boys were able to get strong Amazon messaging across to the their audience increasing the awareness of the brand.
Fun Can Sell!!