Heineken 0.0 Alcohol Beer Uniforms
1800 For Promo were requested to work with International Brand Activation agency Momentum to build a Tiny House Style Bar Trailer with a difference for launch of the new Heineken 0.0 Alcohol Beer. As an additional request 1800 For Promo Uniforms specialist’s were engaged to provide Winter Uniforms for the Brand Ambassadors to be worn at the snow activation.
Heineken 0.0 Beer
Uniforms & Sampling Bar
We supplied and branded premium uniforms to compliment the “tiny home” style bar we built for Momentum promoting the Heineken 0.0 launch.
Where better to launch a 0.0 alcohol beer than in 0 degree temps at the snow! Momentum hit the nail on the head with this location and everything supplied by 1800 Projects was designed to withstand the harsh temperatures and stay on brand for Heineken’s latest ale 0.0 no alcohol beer.
To compliment the trailers 1st stop we complied a range of below zero cold weather branded apparel. The 1800 team exceeded expectations, sourcing premium Bright White Beanies, white AS Colour Staple tees, navy puffer jackets and even high end HellyHansen ski jackets. We sampled all garments in advance to ensure close pantone colour matches and complemented the garments with a range of premium screen printing, embroidery and transfers making each individual piece look like part of a complete set. It wasn’t without challenges, a short supply of the bright white beanies meant we had to lean on our USA network to source them and keep the show on the road.
The uniforms were a huge hit, with the client even purchasing extras for personal use!
The uniforms were are a great finishing touch to the trailer bar we built for the activation. Armed with a conceptual design, the 1800 team engineered and fabricated a fully functional bar on wheels. Given the locations and distances it would travel, key weight and durability considerations were made so it could be towed long distances and easily set up by brand ambassadors quickly. We used a combination of steel & aluminum to fabricate the bulk of trailer so it could be towed using a standard 3.5 tonne towing capacity vehicle. This was done to keep transportation costs to a minimum and also make it nicer to have towing behind you on long drives!
Like the uniforms the trailer was packed full of features but the standout had to be the ceiling, it was a work of art showcasing powder-coated exposed beams and custom made pendant lights.
