We’ve all been challenged throughout this wild and turbulent year but putting the life threatening items aside nothing has been more challenging than the Hot Wheels World Record Attempts…
If you have been reading our blog posts you’d know 1800 For Promo teamed up with Wippa from Nova’s Fitzy & Wippa breakfast show to create a historical moment in sporting history!
The longest EVER Hot Wheels Record Attempt was a chance to bring the illusive title to Australian shores. This was a tall order and could only be achieved by a dedicated and hard working team lead by a dedicated person like Wippa.
Its in this blog you will learn that we were part of that team, all banning together achieving what would appear to be an impossible task. The Hot Wheels Longest EVER track World Record.
Grab some popcorn, take some time and enjoy A WORLD RECORD!
How does this have anything to do with Promo?
This type of activity has everything to do with Promo, this is the perfect way to showcase a product or brand and push it to lengths it was never designed to achieve.
This promotion got kids making tracks in their lounge rooms then outside the front door and into the garage… (that is if they could buy track from the shelves because it was selling out so fast!)
The Hot Wheels brand was being talked about by all walks of life, even celebrities like Shane Warne and Delta Goodrem got in on the action talking live on air with Fitzy and Wippa.
The Hot Wheel World Record even main prime time Television featuring on the Today Show.
We love doing things differently here at 1800 For Promo we understand how brands can be showcased through traditional methods and we also have the experience to work with personalities like Wippa and drive brand activations like this Hot Wheels adventure which we can now say we have mad the longest Hot Wheels Track EVER!!!!
